It is critical that big data be sourced and combined with multiple datasets and massaged with more advanced analytical skills to deliver deeper insights and better predictive power for the future. Only then will companies be able to harness the power of big data to make informed and strategic decisions, rather than decisions based on guesswork or historical best practices.

If members have any questions, or require a more detailed explanation of any of the points referenced in this note, please contact the ANREV Technology and Innovation Working Group at the following e-mail address: [email protected]

We would also be keen to hear members’ experiences of big data, and/or their views on how this technology will impact the industry in the coming years.